1600 Euros to 5.3 Billion $

In probably what has been the most enjoyable project I have worked on in my MBA so far, we are trying to value the adidas brand. Within that, we are valuing just the three stripes and not the trefoil logo. Researching for some of the little known things of the brand has thrown up some very interesting nuggets but none more revealing than this.

Karhu

Karhu Sports ( a Finnish sports brand whose logo is seen above ) sold the three stripe trademark to Adidas for (the equivalent of) 1600 euros and two bottles of Whiskey. Yup, the same iconic brand which today is valued at 5.4 billion $ by interbrand. Stunning.

Hopefully, the whisky tasted good for Karhu.

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