adidas TaylorMade #1
Hot on the heels of a football world cup which seems to be going swimmingly well for adidas ( 4 teams in the quarterfinals as I write this and a big FAIL for the Nike stars ), comes even better news for the Herzo based group in the form of leadership in the global golf market. In numbers just in, the adidas owned golf brand posted impressive numbers to secure overall golf market leadership.
Any apparel/equipment brand worth their salt would want to establish a predominant position in the golf market primarily because the very nature of the golf demographic indicates a certain degree of price insensitivity leading to better numbers. As I was doing some further research on this, what struck me was the fragmented nature of the market with established players like Nike, Callaway, Titleist and Ping. Cue – more acquistions in the future? Would be an interesting place to keep track of.
